Question:
In a time when beef and braggadocio run rampant in hip-hop wouldn t
it be uplifting for a new jack to blow a fresh breath of smoked-filled
air into the game? Wouldn t you appreciate a young blood
eager to spit about realities and an everyday grind, rather
than constant boasting?
Enter Juelz Santana.
OK, so Juelz, born LaRon James, isn t completely wet behind
the ears. Yes, he has benefited from a lesson or two already
learned the tough way from his experiences in the rap industry.
But even with his mainstream and mixtape successes - including
recording, touring and shooting videos with Cam ron s
crew The Diplomats - young Juelz is just now releasing his much-anticipated
Diplomats/Roc-A-Fella solo debut, From Me To U, giving his fans
their first opportunity to plunge into the realities and livelihood
of the 19-year-old lyricist.
Growing
up in Uptown Manhattan Juelz played a similar role to many Harlem
teens, hanging in the streets, hustling, doing everything
I wasn t supposed to be doing, tells Juelz. But
I knew I wanted to change my life and could do it with music.
At 15 Juelz put together the group Draft Pick with a neighborhood
friend. The duo was picked up by Priority Records, but it wasn t
long until Santana was introduced through his cousin to fellow
Harlem rapper Cam ron. Cam didn t even know
he was gonna meet me, Juelz remembers. He was
sleeping. So we wake him up and do the introductions and Cam
tells me to spit for him and his reaction wasn t like
it was hotŠhe was sleeping.
If
Cam ron seemed knocked out at the two s first meeting
he must not have been in dreamland because a week later Cam
called his future protégé and asked him to roll
through the studio. I wasn t really that excited
when he called because I had been through some of this before.
My heart was cold in the music game at this point and things
were hard. A lot of people had told me to come down to the studio
before but I never really got that feeling like this was it.
Little did Juelz know that this, in fact, was it.
Soon after that studio session things began to fall into place
for the budding MC. His first big move was an appearance on
Double Up off of Cam ron s Sex, Drugs
and Entertainment. The buzz began building as the Dips assaulted
the streets with their Diplomat mixtapes. Next came Cam s
connection with Roc-A-Fella Records.
Soon
after the Diplomats landed on the Roc, Juelz was given the major
pieces he needed to play his game. The crew inked a seven-figure
label deal with The Roc creating Diplomat Records with Juelz
as vice president. Shortly following the deal were the young
buck s charming guest appearances on Cam s smash
hit singles Oh Boy and Hey Ma off
of his Come Home With Me LP, which led to a starring role on
the Diplomats group album Diplomatic Immunity and it s
street-blazin smash Dip Set Anthem.
But
From Me To U will be sure to take the hungry young heartthrob
to the stars. With guest appearances predominantly from his
Dip Set fam and a stack of hot beats from producers like the
Heatmakers, Self and Charlemagne to name a few, Juelz gives
fans the ideal honest debut: filled with heart, pride, talent
and tales of the life of this Diplomat. For proof check the
single Santana s Town, which features an
infectious hook from Cam. Another satisfying track is the heart-tugging
Raindrops about his grandmother. From Me To U
gives Juelz a personalized opportunity to spin his sincere tales
of both hardships and struggle with an edge of pain and a splash
of the glitz and glam Juelz has tasted since the Dips started
ruling the streets.
So
does that mean Juelz can answer the call for that new breed
some of us might be craving? I want people to see who
I am, who Juelz is, insists the Harlem Diplomat. Hip-hop
wants a change right now. The same people have been doing it
for six or seven years. It s not that it s not hot
music it s just that it s too common. It needs to
be resurrected. I can resurrect it.