Uptown,
in the chocolate city known as Harlem World, an aspiring superstar
is poised to blow. Surrounded and supported by his crew, a young
baller with raw talent and a big mouth absorbs images from his
environment and turns them into razor sharp lyrics. From playing
ball on asphalt playgrounds to shooting c-lo while scoping out
and scooping up a few of Harlem's finest after midnight on 140th
St., Cameron 'Cam'ron' Giles has never been one to shy away from
life's gritty reality.
Known for years as
a tough competitor on some of the cities toughest basketball courts,
Cam'ron once played point guard for top New York teams Riverside
Church and Goucher. Cam had envisioned himself playing pro ball
before a leg injury in college forced him to the sidelines. Cam
returned to Sugar Hill with new aspirations running through his
veins. "I had gone to high school with Mase, and he introduced
me to some people in the music business. Since my leg never really
healed properly, I decided to get into music instead of going
back to school."
Cam's rap resume
began with an introduction to Notorious B.I.G. through Mase. Impressed
with Cam, B.I.G. secured Cam a record deal with Untertainment
and his certified gold debut, CONFESSIONS OF FIRE dropped in 1998.
With the now classic tracks, ".357" and "Horse and Carriage" featuring
Mase on the hook, Cam's aggressive yet complex rhyme style shook
rap to it's foundations. "I had always been a fan of brothers
like Kool G. Rap, Eazy E,
Public Enemy and Big L," says Cam'ron. "So when I stepped in front
of the mic, I knew I had to step hard." When Untertainment lost
it's distribution, Cam was eagerly snatched up by Epic Records.
His sophomore release SPORTS, DRUGS AND ENTERTAINMENT was also
certified gold and produced another smash hit with "What Means
the World to You."
As a means to rise
above the professional turmoil that often accompanies the life
of an artist in the rap game, Cam and his crew, the Harlem Diplomats,
reached out to Roc-A-Fella CEO and childhood friend Damon Dash.
"I've known Dame Dash since I was a kid," says Cam, referring
to the Roc's CEO. "Both of us grew up in Harlem together and I've
seen him build Roc-A-Fella from nothing."
On his eagerly awaited third album, COME HOME WITH ME, Cameron
'Cam'ron' Giles dives deep into the heaven and hell that is Harlem.
"If people watch music videos, they might think Harlem is some
giant amusement park where people in glitter suits dance around
all day," says Cam'ron. "My record is not about the Harlem shakers
or Bill Clinton on 125th St. I want people to see that Harlem
is still ghetto."
The album's first
single, "Oh Boy," featuring fellow Diplomat Juelz Santana, combines
a quirky vocal sample with production from the Roc's in-house
producer Just Blaze to create a street anthem for the new millenium.
"That was one of those songs I was able to knock out in twenty
minutes." Confesses Cam. "I heard the beat, and all these ideas
started flowing. It's a fun
song."
Aside from appearances
by Roc-A-Fella artists Jay-Z, Beanie Sigel, and Memphis Bleek,
Cam uses COME HOME WITH ME as an opportunity to showcase his own
fam, a crew known collectively as The Diplomats. The title track
"Come Home With Me" features Juelz and Jimmy pushing a brutal
beat as if it were a shiny whip on Lenox Ave. Going back into
time, Cam and his boys reminisce about government cheese and Mike
Tyson pounding out Mitch Green outside Dapper Dan's. "I wasn't
interested in having too many other rappers on these songs," says
Cam. "But these guys are like my brothers, we vibe together. We
hang together, we stay together and we do music together." Another
family member is Cam's girl, Toy, for whom he wrote "Daydreamin'"
another outstanding track from COME HOME WITH ME. "We've been
together off and on since we was 12." confesses Cam. "I just wanted
to thank her for sticking with me."
Flipping an old Tupac
beat on the mind-blowing "Leave Me Alone," Cam recruited the West
Coast don named Daz to come down to the studio and lace the track.
"I had the chorus stuck in my head for a long time," says Cam.
"And since Daz produced the original track ("Straight Rider"),
I thought he would be the best person to do the rearrangement.
I loved the way Pac used it, but I still did it differently."
Daz also contributed vocals on the song's chorus. "He was in New
York doing a show with Snoop, and I just got him to come by the
studio and do what he do."
"On this album, my style changes with the times," relates Cam.
"And I always try to be a little ahead of the times." The majority
of COME HOME WITH ME was produced by DR Period, Just Blaze and
Ty Fyffe. "I'll turn down a beat if it sounds like what everyone
one else is doing. My goal is to be twenty blocks ahead of everybody
else."
Displaying the same
self confident bravado that made his reputation as a baller on
the asphalt uptown, Cam is ready to take his game to the next
level. "I had some bad experiences at my former label, but that
is the past. Roc knows how to promote rap music, so now that's
my new home. It's the best place for the music that I write."